We believe that a THINK TANK on light deserves an experimental approach to their digital expression. PhoScope is a New York-based organization committed to facilitate change in the practice, education, and critical study of lighting.
Communication strategy to make sector-specific content accessible to a wider audience.
Content strategy to effectively organize & structure complex content.
Created a unique voice for the brand through copy direction.
Designed a brand logo to express think tank, light, movement.
Advised/edited photography to elevate the brand's image.
Brought a sense of light to the digital medium through design & animation.
A state-of-the-art, 100% custom programming.
Content Management System
Todd Palmer, Content Strategy