Vin et Société
A government plan to pass legislations against wine =
French wine, vineyards, and its 500,000 actors ENDANGERED.
Can a web-based campaign help mobilize an entire nation?
As the core of the campaign as proposed by the agency, Silkwormdream developed a social-media-driven site that became the main tool for massive mobilization, resulting in staggering public response:
70,000 visitors (day 1)
200,000 visitors (week 1),
150,000 Facebook shares
An optimized site that supports high-traffic volumes.
Highly effective email & Twitter features that immediately linked citizens with politicians.
The government already abandoned 2 principle legislations, thanks to the campaign.
The mobilization still continues strongly.
Content Management System