Vin et Société

A government plan to pass legislations against wine =
French wine, vineyards, and its 500,000 actors ENDANGERED.

Can a web-based campaign help mobilize an entire nation?


Our Response:

As the core of the campaign as proposed by the agency, Silkwormdream developed a social-media-driven site that became the main tool for massive mobilization, resulting in staggering public response:

70,000 visitors (day 1)
200,000 visitors (week 1),
150,000 Facebook shares
3,000 Tweets

An optimized site that supports high-traffic volumes.
Highly effective email & Twitter features that immediately linked citizens with politicians.


The government already abandoned 2 principle legislations, thanks to the campaign.
The mobilization still continues strongly.

We Created:

Website Development
Responsive Design
Content Management System
UX Design